002. Jaime Fernandez

- Jaime Fernandez -


The mind and soul behind everything you’ve seen from the Los Pepes brand.
Until the launch of our cut & sew project late last year, LPC was all me.


Born in Madrid, Spain but lived in NYC for 7 years before heading west to LA and starting a family. 
Suffering through long days at a job I hated and wanting to further my families passions for my own future son, 
I decided to start something of my own involving my two greatest passions; motorcycles and photography.


With relentless persistence, I drilled every person I encountered with motorcycle conversation,
encouraging them to ride.  Going from shop to shop and event to event,
I searched for the right passionate souls to help me launch Los Pepes.


After a long search, I invited a friend who had originally learned
to ride in LA, but didn’t yet have a motorcycle in NY, to join me on a day trip.
That weekend ended on Craigslist hunting for his next new bike. 
His name is Doni.